Fire Free 2009 Ads

Here is one spot from a series of spots that we recently completed for The Shop for their client Fire Free.

The Ignite Bend Experience

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers.

Intriguing? Terrifing? Both?

For a lot of the presenters they had nerves and judging by some of the tweets there was almost a level of panic by some. This can be terrifying because for most of these people they are not public speakers, and yet we had 10 presenters that were all passionate about what they presented. This passion showed through in every way and by the end we all were better off for it.

In reality this is what all presentations should be about. These people last night cared deeply about their topic and engaged the audience through their enthusiasm. I am not sure how many presentations we have sat through that the fire and spark are gone. The "love" of what we are presenting is gone. This lack of emotion unfortuneatly finds its way into a poor presentation. I will admit that last night it was all about persuasion and less about pure facts, but within each of our presentations we are trying to persuade people through the use of facts. So we can learn a lot about an experience like this.

Try it out and see what you think... Ignite Bend