That is a very good question and as we approach the second highest viewed Television event that is what you would have to pay to get your add on ABC's telecast. It is amazing that there are budgets out there to support that. How do you measure ROI on $1.68 million? So maybe a time to change is in order here. The ability to leverage that $1.68 million is at hand with existing technologies and to engage your clients and customers and pull them in.
Imagine investing in a digital signage platform that utilizes your media that you are preparing for video podcasts. Video that you have produced and prepared to reach out to your customers because you know they are your customers.
Am I dreaming or would you rather spend that $1.68 million on a chance of capturing your audience?
Friday, February 24, 2006
Saturday, February 18, 2006
Where did you go?
Okay so no posts for a while because I was unwinding from the Drake Awards. I am big into truth in everything I write on these pages and with that in mind a little about the event. I say truth because it did not go well. I can remember writing many months ago about technical challenges and that is what happened again. A glitch during the dry run set us back a few hours and unfortunately that was to many hours. We did have one of the two screens completely functional and that was a saving grace. It all went okay in the end and I think I am probably my worst critic, but needed to at least comment on it. Learned a lot and mainly never volunteer for a show of this magnitude as it is probably the largest show in existence with a huge amount of awards and graphics to be built. Definitely will change the way we do it again.
Well back to convergence next week.
Well back to convergence next week.
Thursday, February 09, 2006
Pictures posted from today
Click on the link above and check out the pictures from today. It went smoothly and the room looks great. I am excited about the show tomorrow.
Tuesday, February 07, 2006
T Minus 3 Days
Full production mode for the upcoming Drake Awards. Most of the details are worked out and we are preparing and programming close to 200 elements in order to completely automate the entire show. We will post photos starting on Thursday. It is enjoyable watching the production come together and watching the production when it starts. All of the work is sometimes very much worth it and this is one of those occasions.
Friday, February 03, 2006
Some podcasting stats
I found this interesting.
Over 4.8 million people downloaded a podcast from a radio station or other source in 2005, compared to just 820,000 in 2004, according to Bridge Ratings, which measures radio audiences. By 2010, podcasts may reach 45 million users. Other findings include:
* 20% of those who download podcasts do so weekly. This group downloads an average six podcasts per week.
* Only 20% of this group currently listen on MP3 players.
* ‘Innovators’ pull the change in technology use and comprise 2.3% of the overall population.
* ‘Early adopters’ comprise another 13.5% of the population; these opinion leaders try out new ideas and technology, but carefully.
* The skeptical ‘Late majority’ are 34% of the population.
* ‘Laggards,’ at 16% of the population, are traditionalists who tend to be the last to adopt a technological innovation.
So with that said we will be producing our own podcast by the end of the month. I am not sure what the topic will be, but look for it soon.
Over 4.8 million people downloaded a podcast from a radio station or other source in 2005, compared to just 820,000 in 2004, according to Bridge Ratings, which measures radio audiences. By 2010, podcasts may reach 45 million users. Other findings include:
* 20% of those who download podcasts do so weekly. This group downloads an average six podcasts per week.
* Only 20% of this group currently listen on MP3 players.
* ‘Innovators’ pull the change in technology use and comprise 2.3% of the overall population.
* ‘Early adopters’ comprise another 13.5% of the population; these opinion leaders try out new ideas and technology, but carefully.
* The skeptical ‘Late majority’ are 34% of the population.
* ‘Laggards,’ at 16% of the population, are traditionalists who tend to be the last to adopt a technological innovation.
So with that said we will be producing our own podcast by the end of the month. I am not sure what the topic will be, but look for it soon.
Thursday, February 02, 2006
How to cut through the clutter
During this week of ultimate hype how can you cut through the clutter or the noise of all of the hype. The simplist way probably is just tell your story. As I have gone through this business I lost that fact somewhere. I called myself the ultimate geek that everyone knows, but no one knows how I can help them and their clients. So one of the best ways to market is to just tell your story, but make it better. I don't mean make a lie out of it, but figure out how you can do things better and do it. As small business owners we have the ability to move quickly and make mistakes and correct from them. So I guess it is really time for me to go make some mistakes.
Wednesday, February 01, 2006
Podcasting Production Value
I would like to take a few moments and talk about why you shouldn't just hook up a microphone and record a podcast. I have been listening to different podcasts and the ones that engage me are the ones that in my opinion are producing them the correct way. I recently was following one of the links for a large advertising weekly and discovered they had a podcast. I thought it would be interesting to listen to and found it on iTunes. If you aren't in iTunes you should find a way to be in there. Listening to it I was shocked. Image is everything in today's business and with technology now at such an amazing cost point it is fairly easy to make a decent sounding podcast. Theirs is not and that is to bad. Podcasts are not just being listened to on those tiny headphones, but are listened to on large home systems now and we owe it to ourselves to make good sounding ones and if you don't know how contact me and I can give you some ideas.
Okay stepping off my soapbox.
Okay stepping off my soapbox.
Frank Deford On NPR
So I was listening this morning to Morning Edition and Frank Deford had a commentary piece. For those that are not familiar with Mr. Deford he is Senior Writer for Sports Illustrated. He has an interesting paradigm for the motion picture folks to consider in relationship to professional sports. If you want to listen to the entire thing click here.
His question is that movies as we know them have reached a point where they may start to have declining sales. It truly is an interesting thought that movies are bent on saying that they have x dollars in sales the past weekend. As a consumer this may just anoy us even more. What would happen as Mr. Giford wonders if they said this weekend we had 1 million people come see this movie. I think many would want to check out the movie and see why people are going. An interesting paradigm to think of. I think the rest of his piece is humorous and you will enjoy the changes he recommends for the Oscars. What changes would you make with the traditional movie theater experience?
His question is that movies as we know them have reached a point where they may start to have declining sales. It truly is an interesting thought that movies are bent on saying that they have x dollars in sales the past weekend. As a consumer this may just anoy us even more. What would happen as Mr. Giford wonders if they said this weekend we had 1 million people come see this movie. I think many would want to check out the movie and see why people are going. An interesting paradigm to think of. I think the rest of his piece is humorous and you will enjoy the changes he recommends for the Oscars. What changes would you make with the traditional movie theater experience?
Subscribe to:
Posts (Atom)