Maybe I am on to something?

Okay I couldn't resist this post from AdWeek

Blogs: Fad or Marketing Medium of the Future?
SAN FRANCISCO In the past few years, blogs have gone from a quirky vehicle for expression to a political force to, now, a quirky marketing tool for corporate America.

This year, Nike, Dr Pepper, Mazda, SBC and others have staked claims in the blogosphere. They've found blogging (short for "Web-logging") an easy, cheap way to appear hipper and keep customers engaged with the brand. The cost is a pittance--just some spare server space.

"It's a relatively small investment and can elicit a lot of information because it's such a democratic medium," said Matthew Cross, brand consultant at Interbrand, New York. "Compared to the millions companies spend to create or revitalize a brand, and then do TV spots and a print campaign, it's pennies to the dollar to do a blog."

Not surprisingly, tech companies have been the biggest blog boosters. Microsoft has about 1,000 employees penning personal blogs and hosts channel9.msdncom, where developers talk with others in the community. In October, 850,000 unique viewers visited the site.

Sun Microsystems is also leading the blogolution. Andy Lark, vp-worldwide marketing, has been Sun's blog champion. "We encourage it in an informal way and now have about 200 blogs running," he said. "It's a hugely effective marketing tool. I'm surprised more consumer companies haven't embraced blogs."

But there's a downside to blogging. Mazda, for instance, got spooked by a "HalloweenM3" blog, which was ostensibly created by a twentysomething but seemed to be a way to shill Mazda TV spots. The site disappeared and Mazda reps could not be reached.

Interesting indeed!