Podcasts?

So the question of the day for me has to be the natural extension of podcasting into video. Apple deserves some credit here. I know that they are the little company that people either love, hate, or love to hate; but they are changing the landscape of how media is delivered. With the new update of iTunes they have included a feature for podcasting. This alone leads to greater equalization in media by allowing anyone with a way to record audio to publish their thoughts on the matter. What this means from a marketing standpoint is podcasting can be an extremely useful tools with tips of the day or even speeches from CEOs or even more. I know that the more traditional marketing people would tell you that the potetial for your message to be copied and diluted is also there, but I think this is just another way that we can reach out to our customers. I think I really went off into a tangent though.

I think that the engineers are working hard on how can they include video podcasting. Imagine the ability to not only deliver audio, but deliver your commercials or other content directly to your customer. Now the trick here is that customers know when they are being sold something so you have to give them something that is real about your product or better ways to use them. This seems to be a natural extension of even events with the ability to deliver your conferences at first in audio, but also long term with video as well.

This is going to be fun!