So I found this article of some interest why people may be switching to a mac.
Apple of Our Eye: Macs Save Money
Te article raises some interesting point, but I find the discussion about the Apple TV the real interesting point. I have stated before that this is a change vehicle and I think there are even a few things us in the marketing world can use it for. I plan on giving it a whirl to see if perhaps you could make it into an inexpensive digital signage platform.
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