So this came across in onve of my news feed today (Click on the title if you want to read the entire press release).
Avid Announces Major Shift in 2008 Strategy in Response to Customer Feedback
The press release goes on to say that they will be refocusing with the direct result being their customers. They also stated that they will NOT have a NAB booth. Now I know this bores a few of my readers, but I think it is interesting to note that they have chosen to not have a booth. While I am sure this is expensive the last time I was at NAB there were a lot of people around the booth and I think that there will be a few potential clients deciding on going the Final Cut or Premiere route. Also of interest is the focus on the customer.
Customer focus is where we should all be. Focus on what your clients think and need. Can you provide it then provide it otherwise move on and suggest someone that can do it for them.
What are your thoughts on this?
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