Do you produce in HD?
A question I think I have had once. I said yes because if we have to deliver in HD I will and can. We do not have an HD camera, but there are plenty of people I know that do. The dilemma is that as I am walking the floor of NAB there is no clear direction for HD. The manufacturers have their flavors and then you have to figure out which flavor you like.
I was at one of those manufacturers parties last night and got the opportunity to sit next to a DP (Director of Photography) who shoots for Dateline, 60 Minutes, and CNN. His dilemma is that each of his clients, the networks, are asking for different flavors also. One of the clients even said that they would only accept packages shot on one of the most expensive solutions out there. Needless to say he is not liking the option of having to have different cameras for each of the flavors.
In Bend we are greeted with a different dilemma. As I wright this I believe that neither of the HD stations, KTVZ or KOHD, do not offer HD playback of content i.e. commercials other than news. I know that they say they are HD, but that is only during their news and the packages that play back during those.
So what are we to do. We will support HD production because it is the next step, but most of the projects we do will not be delivered in HD because the only way is through brodcast or on blueray. With broadcast it does not exist currently in our market and there are not enough blueray players right now.
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