So I have mentioned Frank Deford before. I enjoy his commentary on sports. This mornings cometary was on the costs of sporting events. Interesting thoughts, but what I really enjoyed is his rant about black outs in sports. The theory is black out your local coverage and you force people to come to the game. I actually believe as Frank says in today's rant that you show how much fun it is and people will flock to it.
This is the same with products. Show how much fun it can be and let people talk about it.
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