I started this post well over 6 months ago and I just could never get myself to finish it. With the release of the iPad it is time to share my thoughts on how we will get our content.
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Much has been said recently about the iPad and how this is a device destined to fail. First let me say I do think it is a terrible name, but we will eventually get over that. People think Apple should have added a camera and a USB card reader, it should have flash, a swiss army knife, and a blender. What Apple has made is an appliance. They are trying to change the way we get content. The market is not the netbook or even “slate” form that most people want. Apple has created a device for the consumption of content and a very good one at that. The iPad is the first device really built on creating good experience for in your hands content consumption. An “appliance” that will allow us all to get our content the way we want it.
Content creation as it sits today is the easiest to produce at an affordable price. In fact most cell phones have cameras in them that are capable of delivering decent video. Most of this video ends up on YouTube. So much that in fact, every minute, 20 hours of video is uploaded to YouTube. This stat is incredible because in the time it takes you to read this post you now will have to go watch almost 2 days worth of video on YouTube. We as a society have become used to shaky cam as I call it and the down and dirty talking head. YouTube lacks production value, but what it lacks in production value it makes up in authenticity. This authenticity is important for the future of content. We want the content that makes sense to us. The content that is spoken in an authentic voice. Yet where does that leave the mainstream media in this future of the content the way we want it.
The truly successful mainstream media has been trying to niche itself in this authentic communication with some success, but mostly failure. Here is where they are going to need to learn a few tricks from the non traditional media. Case in point Leo Laporte and the TWiT network. On most days Leo sits in his studio which is a room in his rented office house and broadcasts at least 4 hours of original authentic content. This is nothing more than live streamed talk radio, but he has syndicated his content in the form of podcasts in audio and now video form as well as he is posting to YouTube. This shows what content delivery should be about. Why do we have to go to a newspaper or television site to get the content? What if I could get the content delivered to me on a local level? While I know that some are doing this they all should be doing this. Most media on a local level has somewhat an authentic voice, but they are going to need to get more authentic.
Wether we like it or not content is delivered faster now then ever before. I even did a live feed for my Dad of my daughter’s band concert from my phone. This content is moving around quicker and traditional media needs to move to accelerate their own speed of delivery to the end user as well as get more local and authentic.
The iPad is an appliance to allow this to happen time to start developing content.
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