Maybe I am just getting older and now fall into this last age bracket, but age breakdowns like this are ridiculous.
While this new study by Microsoft for multi-screen consumer insights research is a very interesting read the final breakdown in the age bracket is almost useless. Again maybe it is just that I now fall into that age range, but this is lumping me into how I experience multi-screens like my mother. I know that this is not the case. Why can't I get information in smaller age groups on the upper end just like the lower end. We owe it to proper analysis to do just that.
Now that I have gotten my rant out of the way this study from Microsoft shows that video is playing an even greater roll in advertising, but not in the traditional older variety. The study reveals that we are interested in the advertising if it is unique and possibly educational. Give us something other than hitting us on the head with it.
Of note is the number of hours of watched any kind of video vs user-generater (YouTube). As consumers of video we are consuming more video and not less. While this study does not break out traditional television it shows that we are still watching a lot of video.
Good read if you are into facts and figures.
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