Younger viewers not watching live TV

So I know the headline is a bit misleading, but according to a recent study by Morpace (Link to the study) the younger generation prefers to get their content from online sources and time shifting.

More than one-half (51 percent) of consumers view at least some video programming online; while 23 percent use a streaming video source such as Netflix. This doesn’t include the percentage of consumers who use Netflix just for the mailed DVDs. This wave of the survey did not associate the programming source with the particular device used but, presumably, most of the online viewing is presently using a computer. However 16 percent of respondents state their television is connected to the Internet to allow viewing online content.

The survey also reveals what share of total viewing comes from which programming sources. Only 52 percent of total viewing is of live TV programming. Nearly one-half of all viewing uses alternative and time shifted sources. Viewing DVDs is the largest share at 14 percent, followed by DVR at 12 percent and “on demand” at 6 percent. Online programming makes up 9 percent of total content viewed.

Of note is the presumption in this study. What we are finding is that IETV (Internet Enabled TV) is beginning to change how we get that content. We still enjoy watching TV we just want our internet content there. Boxes like the Apple TV and Roku make getting online content to our existing TVs as easy as hooking up three wires in some cases. 

Time to start looking strongly at how we get our content into the cloud instead of relying on traditional distribution models.

Posted via email from The ramblings of a video geek