Saturday, January 21, 2006

Features and Big Companies

This week Adobe announced an upgrade of their production bundle. What surprised me is that within Audition they have no quick way to make a podcast. I am not sure why as I have not seen the product, but it surprises me in that this is such a major trend going on. I am sure they would say that you could prepare one with it and you certainly can, but why not include and easier way to do it.

That is the secret of being the small company. The small business owner can spot these trends and adjust their strategy. In fact as a small business owner you must adapt. We do not have the ability like the big companies to just get by with status quo. Challenge the way you do things and you may find a brand new trend.

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