So it would appear that MTV Networks is making a play to out fox Mr. Murdoch and Google will be in the middle of it all. In today's news MTVN as they are known has aquired Atom. Now while this doesn't seem very interesting they put up $200 million to aquire them. MTVN has quietly been aquiring properties and repositioning themselves to aquire more eyes and hence make their properties much more attractive to the potential on-line ad dollar. MTVN will be basically running into the 20 ton gorilla that is MySpace/Fox online. This will be an interesting thing to watch. Anyone want to take bets who will come out on top?
Oh yeah and also MTVN has made some of their content available on Google Video on a pay to own basis. The model is changing for distribution and the big networks are beginning to shift as well.
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