Is this truly revolutionary?

Okay normally I post links to the stories I quote, but today I am going to copy and paste this from Mediaweek.


Mediaweek-
Couric's Show to Be Simulcast on Web

Marc Berman

AUGUST 17, 2006 -

The CBS Evening News With Katie Couric, which launches with the former Today Show co-host on Tuesday, Sept. 5, will become the first network evening newscast to be simulcast live on the Internet.

Viewers can now see the CBS Evening News live, as never before, said Sean McManus president, CBS News and Sports. This is a groundbreaking development in making the program available to the largest possible audience. For people who can'’t be in front of their televisions when the Evening News is on, they can now watch the program live on their computers. It's another giant step towards providing CBS News content to people wherever they are in their homes, in their offices, in their cars, on their computers or on their cell phones.

In addition, CBS Evening News With Katie Couric will also be available as an on-demand program any time after the live simulcast, via daily blog Couric & Company, via Web-exclusive Eye to Eye, and daily Web exclusive on-camera rundown CBS News First Look with Katie Couric.


Groundbreaking? It is more of a what took them so long. They should have been streaming the show to the world a long time ago. Now for the more subtle it is time for everyone to wake up moment. Big media companies are realizing they are losing eyes and hence ad revenue. The model is shifting to the when you want it and CBS may be moving in the right direction with this one. So who is next?

Oh yeah kudos go out to KTVZ for already thinking that the VOD idea makes sense. I think this has been on there since they relaunched the website.