That is a very good question and as we approach the second highest viewed Television event that is what you would have to pay to get your add on ABC's telecast. It is amazing that there are budgets out there to support that. How do you measure ROI on $1.68 million? So maybe a time to change is in order here. The ability to leverage that $1.68 million is at hand with existing technologies and to engage your clients and customers and pull them in.
Imagine investing in a digital signage platform that utilizes your media that you are preparing for video podcasts. Video that you have produced and prepared to reach out to your customers because you know they are your customers.
Am I dreaming or would you rather spend that $1.68 million on a chance of capturing your audience?
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