How to cut through the clutter

During this week of ultimate hype how can you cut through the clutter or the noise of all of the hype. The simplist way probably is just tell your story. As I have gone through this business I lost that fact somewhere. I called myself the ultimate geek that everyone knows, but no one knows how I can help them and their clients. So one of the best ways to market is to just tell your story, but make it better. I don't mean make a lie out of it, but figure out how you can do things better and do it. As small business owners we have the ability to move quickly and make mistakes and correct from them. So I guess it is really time for me to go make some mistakes.