Some podcasting stats

I found this interesting.

Over 4.8 million people downloaded a podcast from a radio station or other source in 2005, compared to just 820,000 in 2004, according to Bridge Ratings, which measures radio audiences. By 2010, podcasts may reach 45 million users. Other findings include:

* 20% of those who download podcasts do so weekly. This group downloads an average six podcasts per week.
* Only 20% of this group currently listen on MP3 players.
* ‘Innovators’ pull the change in technology use and comprise 2.3% of the overall population.
* ‘Early adopters’ comprise another 13.5% of the population; these opinion leaders try out new ideas and technology, but carefully.
* The skeptical ‘Late majority’ are 34% of the population.
* ‘Laggards,’ at 16% of the population, are traditionalists who tend to be the last to adopt a technological innovation.

So with that said we will be producing our own podcast by the end of the month. I am not sure what the topic will be, but look for it soon.