Cutting through the clutter... How not to

So in this article in the USA Today there is great discussion how Honda is using a 5 second ad to thwart DVRs, but do you need to spend that money to thwart something? Why not spend the time developing loyal customers who will sell your product. I can see the trend now more and more shorter ads to get around the commercial skip function. This will only improve the already prevalent clutter in the broadcast market. I think that broadcasters who will increasingly become more and more hungry for revenue will back right up to this model. People choose DVRs because they both want to cut through the clutter as well as watch the shows when they want to.

Let's not clutter it up more.