Your way today!

Some thoughts today revolve around what media is to people today.
1) Have it your way
2) Tell us your story
3) Be authentic
4) See number 1

I only put number four on there because this is truly what today's digital age is about. You Tube, Google Video, MySpace, and a host of other social networking sites is about having it your way. Now your way is not a slogan that was used by one of those burger joints it is about the freedom to choose. People have chosen that is why MySpace truly does rank up there because people have chosen to have it their way and yet also tell their story. Hence number two which combined with number three is again the reason why we are seeing this influx of social networking and video sites.

The face of advertising is changing. Media is about you not about someone else. Each of us has the power to let others know how we feel and make it authentic. As advertisers we owe it to our customers to reach out and share our feelings on our product. Make it real and authentic not sanitized. Empower the customer to make a choice through the experience.

If you doubt what I am saying see number one again.

Links:
Seth Godin (Social commentary)
Washington Post (free registration)
Media Works
(How people have it their way and yet ad retention went up)